Freshie’s Lobster Co. Opens at The Warehouse Food Hall

BOISE, ID (February 7, 2023) – The Warehouse Food Hall, located at 370 S. 8th Street in downtown
Boise, is proud to announce Freshie’s Lobster Co. is now open! Freshie’s brings fresh-caught New
England lobster to Boise with its famous lobster rolls and fresh fish menu items.

“I love the experience a food hall brings to people who really appreciate great food,” said Lorin Smaha,
owner of Freshie’s Lobster Co. “I’m really excited to bring the best lobster roll in the world to Boise.”
Local favorite, Piedaho, is set to open at The Warehouse this February. Piedaho makes artisanal pies that
taste as good as they look, thanks to high quality, local ingredients. Piedaho got its start on social media
where customers could order handmade pies and have them delivered straight to their door. Now
Boiseans can get their pies directly from The Warehouse.

“We’re so excited to be part of The Warehouse and be around other creative food businesses,” said
Rebecca Bloom, owner of Piedaho. “The Warehouse is a place where you can try all kinds of unique food
and we can’t wait for visitors to give our sweet treats a try.”

Joining the lineup at BoDo this spring are two new entertainment options, Cinema West and Treefort
Music Hall. Cinema West, will occupy the former Regal Edwards Theater on W. Broad Street and boast
nine auditoriums with luxury reclining seats, wall-to-wall screens and state-of-the-art spatial audio
technology.

Treefort Music Hall will give the beloved Boise music festival a year-round space. The building, located at
the corner of Broad Street and Capitol Boulevard, will include a concert venue, greenrooms, office space,
two bar areas, interior seating and a rooftop patio with an exterior stage. The 20,000 square foot space
will be able to accommodate over 1,000 people all year round.

To learn more about The Warehouse Food Hall, visit www.warehouseboise.com and to learn more about
Geronimo Hospitality Group, visit www.geronimohospitalitygroup.com.

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About The Warehouse Food Hall
The Warehouse Food Hall is a place that takes pride in craftsmanship. With over 29,000 square feet, The
Warehouse will feature the best-of-the-best independently owned businesses and local favorites. This
hub of Boise’s finest will be an extension of the 8th Street dining district with space for 20+ food and retail
vendors. We’ll connect The Warehouse’s vendors with the city’s residents and visitors while becoming a
part of the culinary and social fabric of Boise. For food hall details and leasing information, visit:
www.warehouseboise.com.

About Geronimo Hospitality Group
Headquartered in Beloit, Wisconsin, Geronimo Hospitality Group owns and operates a growing
collection of award-winning, upscale boutique hotels, restaurants and clubs. Committed to
providing memorable guest experiences through its genuine service and original brands,
Geronimo properties are distinguished as destinations of choice for locals and travelers in the
cities they operate. For more information, visit: www.geronimohospitalitygroup.com.

Media Contact: Shannon Kelly, PR Specialist: [email protected]