In the Bag Promotions Joins Sky High Marketing; Founders Dan and Lori Reading Announce Retirement

In the Bag Promotions, a Boise-based promotional marketing agency serving clients since 2011, is pleased to announce that we have joined Sky High Marketing. This partnership expands our resources and capabilities for clients while keeping our local team in place in Idaho. As part of this transition, founders Dan and Lori Reading are retiring from day-to-day operations and will remain through July 2026 to support a smooth transition for clients and team members.

“We’re excited to welcome In the Bag Promotions into Sky High Marketing and to further invest in the Boise market,” said Josh Kozinski, CEO of Sky High Marketing. “Dan and Lori have built an exceptional business and reputation over the last decade-plus. We’re committed to a seamless transition, continued service for In the Bag clients, and new opportunities for the Idaho team.”

“By combining our teams, we can focus on scalable systems, expanded sourcing, and additional in-house capabilities to clients—without losing the responsiveness and creativity In the Bag is known for,” said Benj Lawrence, Chief Operating Officer of Sky High Marketing.

Through Sky High Marketing, In the Bag clients will have access to expanded services and warehousing capabilities. These additions enhance our ability to continue to deliver high-end integrated brand campaigns.

“It has been such an honor to serve this community” said Dan and Lori Reading, founders of In the Bag Promotions. “We’re proud to see the company enter its next chapter with a partner who shares our values and commitment to service. As we retire, we’re confident Sky High will take great care of the clients and team we’ve worked so hard to support.”

The addition of In the Bag Promotions builds on Sky High Marketing’s continued growth and investment in new capabilities across the country, strengthening its ability to support clients with creative branded merchandise, print, and fulfillment solutions.
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Media Contact:
Sky High Marketing | [email protected] | skyhighmarketing.com