It's a Wonderful Life with Downtown Boise Association's Executive Director

In a city where there's "so much to do and only one place to be," we're thankful to have the Downtown Boise Association as the leader of our vibrant downtown community. The DBA provides value to its members and the community by enhancing the vibrancy, desirability and prosperity of the downtown Boise experience.

DBA Executive Director Lynn Hightower leads a small but mighty staff - all of whom are dedicated in making Boise the Most Livable City in the country. Just three employees - including Lynn! - collaborate with downtown's businesses to make our downtown a special place for shopping, dining, playing, and living. 

Not to mention, they host and sponsor events of their own! Each season, downtown Boise comes alive with events like First Thursday year-round, Alive After Five in the summer, Dine Out Downtown Boise Restaurant Week in the fall, and the Holiday Tree Lighting Ceremony in the winter. And especially now, during a season of giving and gifts, the DBA has you covered; you can purchase Downtown Boise Gift Cards to use at more than 300 participating merchants! Bookmark their website as your guide to live music, happy hour hot spots, and even wi-fi locations. 

And as much as we love downtown Boise, we really admire the people behind its growth. Lynn loves spending time with her family downtown, and it's still her favorite place to take visitors, but did you know she's at the barn with her horses when she's not downtown? And that someday we'll hear about her time at the Kentucky Derby? No? Well, get to know Lynn a little better below!

What is your all-time favorite film? It's a Wonderful Life. Not a terribly original choice, but this movie touches so many of us with its enduring message to count your blessings even in times of struggles. Who can't use that reminder!

What is the best book you've read? All the Light We Cannot See by Boise's own Anthony Doerr. The story is gripping but the imagery, the connection Doerr makes between the characters and the reader is so remarkable it's easy to see why he was awarded the Pulitzer Prize. 

What is your favorite sport to watch? Football - Go Broncos! Although, I'm a huge rodeo fan and love horse sports. Someday I WILL go to the Kentucky Derby!

Who is the most interesting historical figure? George Washington. I'm quite a George fan. His leadership created this country. Yet as great as he was, he still struggled with some very human issues. He's a leader worth studying.

What is your favorite hobby or thing to do during the weekend? Spending time with my family. If we're not enjoying the great energy of Boise's downtown, we're at the barn with our horses or exploring Idaho's amazing backcountry.

Favorite place in Boise to take a visitor? Absolutely downtown Boise (and I'm not just saying that! In the 26 years we've lived here, downtown Boise has always been the place we come to celebrate and show off the wonderful city we're fortunate enough to live in.

Favorite Idaho escape? Actually, not far! Walking the dog on the Greenbelt or just above our house in the foothills is our favorite escape, and we get to do it frequently! We love the Lochsa Lodge and Sun Valley. But we're lucky to have our favorite escapes in our own backyard.

Who is a local business or business person you admire? Working downtown, I'm surrounded by people I admire, from shop owners to CEOs, public and non-profit employees, chefs and salon owners. Those working to build a business as well as a better future for families and our city have my admiration and respect.

What is the most important trend in your business/industry? Urbanization. Small & medium cities now account for 59% of the world’s population and are growing at the fastest rates. It means great opportunity, but challenges to make sure Boise stays the healthy, welcoming city we want for our families and business.

What are words you live by? "Stop and Smell the Roses." Life gets so crazy hectic. Pausing to see and appreciate the meaning and what makes a difference, even the blessings in what we're doing, keeps us grounded.

What is the number one reason to do business with your organization? Downtown Boise is local. 81% of the businesses in downtown Boise are locally owned. People invest here with their wallet and their heart. That daring, those dreams are worth supporting.

Visit for information on Boise's vibrant downtown.